Our Privacy Policy will take effect on March 25, 2021. From this date onwards, this Privacy Policy will provide privacy details on how we manage your personal information for Mi Video products and services.
Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.
This Privacy Policy explains how Xiaomi Singapore Pte. Ltd., Xiaomi Technology Netherlands B.V., and Xiaomi Communications Co., Ltd. (hereinafter referred to as "Xiaomi", "we", "our", or "us") collect, use, disclose, process, and protect any personal information that you give us or that we collect from you when you use Mi Video products and services. Should we ask you to provide certain information by which you can be identified when using Mi Video products and services, it will only be used in accordance with this Privacy Policy and/or our terms and conditions for users.
The Privacy Policy is designed with you in mind, and it is important that you have a comprehensive understanding of our personal information collection and usage practices, while ensuring that ultimately, you have control of any personal information provided to Xiaomi.
Under this Privacy Policy, "personal information" means information that can be used to directly or indirectly identify an individual, either from that information alone or from that information combined with other information Xiaomi has access to about that individual, except as otherwise specifically provided by applicable laws in your region. We will use your personal information strictly in accordance with this Privacy Policy.
Ultimately, what we want is the best for all our users. Should you have any questions with our data handling practices as summarized in this Privacy Policy, please contact us via https://privacy.mi.com/support to address your specific concerns. We will be happy to hear from you.
In order to provide our services to you, we will ask you to provide personal information that is necessary to provide those services to you. If you do not provide your personal information, we may not be able to provide you with our products or services or respond to your queries. We may collect the following types of information (which may or may not be personal information):
• Information you provide to us: We may collect any and all personal information you provide to us (e.g. Xiaomi Account details, your feedback information).
• Information related to your app usage: Such information includes app basic information, such as instance ID, device name, device model, region, language, system version, Android version, app version, network type, resolution, model type, system version code, video player version, traffic source.
• Information related to your video playback: We may collect information while you are using Mi Video, which may include playback history, search details, your favorites and subscriptions, your likes, dislikes, and comments, site navigation, and download information. To avoid any possible concerns, your playback and search histories will only be saved on your device and will not be uploaded to our servers. We may also collect your device identification information to be able to provide you with push notifications.
• Information specific to you that may be assigned by third-party service providers and business partners: We may collect and use the information (e.g. your Google advertising ID) assigned by third-party service providers and business partners.
• Log information: We may collect the information related to your use of certain features and apps. For example, crash information, input history, log information generated by using the services (such as registration time, access time, activity time, etc.).
• Other information: We may collect other information (e.g. the list of your apps and their versions) to provide you with video sharing functionality.
• Non-personally identifiable information: We may also collect other types of information which are not directly or indirectly linked to an individual and which may not be defined as personal information according to applicable local laws. Such information may include statistical data generated when you use a specific service (e.g. device type, system-related information, application version, network environment information, click events, app crash events, video format, etc). Such information is collected in order to improve the services we provide to you.
The purpose of collecting personal information is to provide you with products and/or services, and to ensure that we comply with applicable laws, regulations, and other regulatory requirements.
We may use your personal information for the following purposes:
• Providing, processing, maintaining, improving, and developing our services to you, such as video and TV content services and advertising. To provide better video searching services, in some jurisdiction (like Indonesia, Russia), we may use your watching history to recommend videos for you. You can opt-out at any time without bring effects on other services within Mi Video.
• Handling your device, service, or any general queries, such as answering customer inquiries, sending information about our events or notifications.
• Internal purposes, such as data analysis, research and development of statistical information related to the use of our products or services to improve our products or services.
• Storing and maintaining information related to you for our business operations or for fulfilling our legal obligations.
• Providing services locally on terminal devices that do not require communication with our servers, such as video playback history, your favorites, and settings.
• Other purposes with your consent.
We do not sell any personal information to third parties. To provide you with products and services described in this Privacy Policy, we may, where necessary, share your personal information with our third-party service providers and business partners. Xiaomi will conduct due diligence and have contracts in place to ensure that third-party service providers comply with the applicable privacy laws in your jurisdiction.
• Video content provider
Short video services in our app are provided by third-party video content providers like YouTube. It may collect your information during your use. We strongly advise you to read their privacy policy, just like you read ours. When you use content services, one of the following will apply, depending on your choice of service:
• YouTube’s Privacy Policy:
https://policies.google.com/privacy
• Facebook’s Privacy Policy:
https://www.facebook.com/about/privacy
• Instagram’s Privacy Policy:
https://help.instagram.com/privacy
• Twitter’s Privacy Policy:
https://twitter.com/en/privacy
• Mango TV’s Privacy Policy:
https://omgotv.mgtv.com/en-US/protocol/privacyProtocol?src=intelmgtv&abroad=10
• Advertising service providers
Our advertising services provided by third parties. Here are some examples:
• Google’s Privacy Policy:
https://policies.google.com/privacy
• Facebook’s Privacy Policy:
https://www.facebook.com/about/privacy
• Unity’s Privacy Policy:
https://unity3d.com/legal/privacy-policy
• AppLovin’s Privacy Policy:
https://www.applovin.com/privacy/
• Vungle’s Privacy Policy:
https://vungle.com/privacy/
• IronSource’s Privacy Policy:
https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
• Chartboost’s Privacy Policy:
https://answers.chartboost.com/en-us/articles/200780269/
• MoPub’s Privacy Policy:
https://www.mopub.com/legal/privacy/
• myTarget’s Privacy Policy:
https://legal.my.com/us/mail/privacy_nonEU/
• Yandex’s Privacy Policy:
https://yandex.com/legal/privacy/
• Tapjoy’s Privacy Policy:
https://www.tapjoy.com/legal/advertisers/privacy-policy/
• AdColony’s Privacy Policy:
https://www.adcolony.com/privacy-policy/
Personal information will be held for as long as it is necessary to fulfill the purpose for which it was collected, or as required by applicable laws. We will cease to retain and delete or anonymize personal information once the purpose of collection is fulfilled, or after we confirm your request for erasure, or after we terminate the operation of the corresponding product or service. An exception to this is personal information that we are processing for public interest, scientific, historical research, or statistical purposes. Xiaomi may continue to retain this type of information for longer than its standard retention period, where necessary and permitted based on applicable laws or your request, even if further data processing is not related to the original purpose of collection. We store and process your personal information in data centers located in Singapore.
This Privacy Policy describes Mi Video products and services. In the event of inconsistency between Xiaomi Privacy Policy and this Privacy Policy, this Privacy Policy shall prevail. For the terms and conditions not stipulated in this Privacy Policy, Xiaomi Privacy Policy shall prevail.
If you have any comments or questions about this Privacy Policy or any questions relating to Xiaomi’s collection, use, or disclosure of your personal information, please contact us via https://privacy.mi.com/support or at the address below. When we receive privacy or personal information requests about accessing or downloading personal information, we have a professional team to solve your problems. If your question itself involves a significant issue, we may ask you for more information.
If you are not satisfied with the response you received from us in relation to your personal information, you can hand over the complaint to the relevant data protection regulatory authorities in your jurisdiction. If you consult us, we will provide information on the relevant complaint channels that may be applicable based on your actual situation.
Xiaomi Communications Co., Ltd. #019, 9th Floor, Building 6, 33 Xi’erqi Middle Road, Haidian District, Beijing, China 100085
Xiaomi Singapore Pte. Ltd. 20 Cross Street, China Court #02-12 Singapore 048422
For users in the European Economic Area (EEA):
Xiaomi Technology Netherlands B.V. Prinses Beatrixlaan 582, The Hague 2595BM Netherlands
Thank you for taking the time to read our Privacy Policy!